The aims of the offer
Growing my group clientele
This course gives you a clear method to structure and grow your group clientele (coach operators, travel agencies, associations, works councils, clubs). You learn to identify your priority targets, build suitable tours and offers, formalise your sales pitches and run effective prospecting. The goal is to make your establishment a must-have partner for organisers and to fill your tours lastingly during key periods.
SEO and advertising
This course helps you understand and manage your online visibility. You learn the fundamentals of search engine optimisation (SEO) to improve your Google rankings, structure your tour pages and capture qualified searches. We also train you in online advertising (Google Ads, Meta Ads) to create profitable campaigns, set a consistent budget and analyse performance. The result: a controlled, measurable, results-driven digital strategy.
Social media (LinkedIn, Instagram, Facebook…)
This course helps you use social media as a real business development lever. You learn to define an editorial line, create engaging content, optimise your profiles and understand the algorithms of the main platforms (LinkedIn to reach travel professionals, Instagram and Facebook for awareness and engagement). The goal is to gain visibility, grow your community and generate real opportunities through a structured, professional presence.
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How does it work?
Discovery meeting
A first conversation to understand your business, your goals and your training needs.
Tailored training design
We design a bespoke training programme that meets your goals.
Training and follow-up
We train you on site or by video conference and provide 30 days of follow-up after the course.